• Home
  • Charity
  • Finances
  • News
    • Featured
  • Olympics
  • Sport
    • Boxing
    • Cricket
    • Cycling
    • Golf
    • Horse Racing
    • Motor Sport
    • Rugby
    • Running
      • Running Blogs
    • Snooker
    • Soccer
    • Tennis
    • Triathlon
    • Trail and Adventure
  • Sport Science
    • Sport Medicine
    • Running Injuries
    • Training Articles
  • Sport Nutrition
  • Women
  • World
    • Africa
      • Ethiopia
    • Canada
    • China
    • Dubai
    • New Zealand
    • South Africa
    • USA
    • Europe
      • Croatia
      • Denmark
      • Ireland
    • UK

Time-4-Sport

You are here: Home / News / Usain Bolt and Cedella Marley Showcase Olympic Wear

Usain Bolt and Cedella Marley Showcase Olympic Wear

June 5, 2012 By sportadmin Leave a Comment

Usain Bolt and Cedella Marley Showcase the Jamaica Track & Field Olympic Wear

Puma Fashion Shoot - Usain Bolt

Puma Fashion Shoot - Usain Bolt

The Jamaica Olympic Association and PUMA today launched the Jamaican Team uniforms for the London 2012 Olympic Games™, including podium and ceremony wear with the help of Jamaican Track Athlete and World’s Fastest man Usain Bolt. Fashion designer Cedella Marley, daughter of Reggae icon the late Bob Marley, unveiled her designs alongside Usain Bolt at the launch in London today.

The designs will be worn by the entire team (men and women), including three-time Jamaican Olympic gold medallist, fastest man in the world and PUMA athlete Usain Bolt.  PUMA’s partnership with Marley, the eldest daughter in the Jamaican family dynasty, underscores the brand’s long-time commitment to the Caribbean nation, with its rich cultural heritage, global music contributions and its unparalleled dedication to Athletics.

“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley.  “It’s not even a dream come true because it’s something I never dreamed would be possible. I ran track in high school in Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”

Staying true to PUMA’s DNA of sportlifestyle, the collection incorporates high-tech fabrics and silhouettes engineered to enhance the performance of the athletes hailing from the fastest country in the world—Jamaica. Taking inspiration from the vibrant colors and patterns of the Caribbean nation as well as the African influences that have come to characterize that country, Cedella Marley’s unique designs are sure to make the world take notice in the summer of 2012.

“I can’t think of a better person to design our Olympic outfits than Cedella,” said Usain Bolt. “PUMA got that right…hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”

PUMA’s Olympic wear will be accompanied by a lifestyle collection of apparel, footwear and accessories which will be available at PUMA retail stores globally in June 2012.

“We’ll go through a rigorous process of material selection and design to ensure the performance singlets, in particular, meet the needs of Jamaica’s world-class athletes,” continued Marley. They have to fit and feel like a second skin.”

“Cedella, the Marley family and their fun and laid back Jamaican nature are a perfect fit for the PUMA brand”, said Franz Koch, CEO of PUMA. “Cedella’s vibrant style and unique design will bring an authenticity to the Olympic PUMA collection for the entire world to see in London 2012, boosting the visibility of our brand significantly.”

Cedella Marley began designing clothes while she was on tour with Ziggy Marley and the Melody Makers, a band comprised of her brothers and sisters.  Her fashion brand, Catch A Fire, named after her father’s first album, debuted in 2001 and encompasses a tailored bohemian style with vivid colors and prints. Her collections are available in upscale department stores throughout the United States. In addition to fashion design, Marley is a children’s book author and the CEO of Tuff Gong International—the record label founded by father Bob Marley in 1965. She is also the director of Marley and Company which manages Bob’s image and music rights and helms the merchandising conglomerate The House of Marley. A life-long philanthropist, Marley is currently overseeing operations for The Bob Marley Foundation and  1Love.org, which aligns well with PUMA’s own commitment to giving back.

You may also like -

  • Puma And Arsenal PartnershipPuma And Arsenal Partnership
  • Newcastle and PUMA extend sponsorshipNewcastle and PUMA extend sponsorship
  • 5000m European record for Hassan5000m European record for Hassan
  • WMM returns in Boston and LondonWMM returns in Boston and London

Filed Under: Clothing, News, Olympics, Running, World Tagged With: Cedella Marley, Olympic Wear, Puma, Usain Bolt

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Facebook
  • Flickr
  • Pinterest

Recent Posts

  • Mokoka Wins Third Sanlam Cape Town Marathon
  • The Fort Nottingham Highland Gathering
  • Jesca Chelangat smashes SA All Comers 10k Record
  • Ebenyo, Chesang win CAPE TOWN 10K titles
  • World Triathlon Executive suspensions
  • Tribute to John Thomas
  • Mokoka, Simiyu win Cape Town Marathon titles
  • Derron wins Czech challenge Karlovy Vary
  • Cape Town Marathon announced as WMM Candidate
  • Blummenfelt makes history  with world title in Edmonton
  • Tadu Nare wins  Maritzburg SPAR Grand Prix 10km
  • Kocar and Diederiks win XTERRA Short Track triathlon
  • Updated plans for Ironman 70.3 World Championships
  • Flora Duffy wins Montreal super sprint format gold
  • Dorian Coninx leads French podium sweep in Montreal
  • SPAR committed to a positive role in South Africa
  • Forissier, Duvoisin win XTERRA Short Track Italy Lake Garda
  • Alex Yee wins WTCS Leeds 2021
  • Trail Hengill Ultra 2021
  • Nicola Spirig enjoys Lisbon success
  • Blummenfelt 2nd win in Lisbon World Triathlon Cup
  • COVID-19 vaccines donated for Olympic athletes
  • IM 70.3 World Championships Finland 2023
  • Ireland sports clubs to benefit from funding
  • Ryan Crouser sets shot put record

Copyright © 2023 · DMG Sport Network · Privacy Policy · Powered by DMG-projects · DMG-network partner · Log in